About us

Clever Diamond has stood for the highest quality in diamond tools since 1985. Our reliable tools are crucial for economic efficiency in the trade and contribute to the satisfaction of our customers in the specialised trade.

We see ourselves as a partner of the specialised trade, whose success is also our success. Fairness, reliability, trustworthiness and social responsibility are the foundations of our business relationships. We are committed to honouring these values at all times.

Friction or a need for clarification can arise in any co-operation. In such cases, we aim to find a quick and satisfactory solution through open communication.

Our customers and suppliers can rely on our data security. We comply with the requirements of the GDPR and use the data provided exclusively within the scope of the orders without passing it on to third parties.

Commitment to quality and diversity

With a dedicated team of 60 employees, we are passionate about providing you with high-quality products. Our extensive range includes around 7000 different products that are tailored to the needs of our customers. Through our co-operation with around 3200 specialised retailers, we ensure that you always have access to our innovative solutions.

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Our history

Clever Diamond was founded in January 1985 by Mr Udo Clever as a sole proprietorship. After almost three years, the company was transformed into Clever Diamond GmbH in order to keep pace with the continuous growth in turnover and business.

For a long time, Mr Clever was the sole shareholder and managing director of the company.

Today, as a medium-sized company, we employ around 60 people in the office and in the field.

The family structure of the company is strengthened by the transfer of part of the company shares to the daughter of the company founder, Dr Yvonne Clever.

The long-term continuation of the company in family hands and the handover to the next generation are key aspects of our corporate responsibility. Selling the family business was not an option for us from the outset.

As a family-run company, we make sustainable decisions that are not short-term or capital market-orientated, but are needs-based, future-oriented and responsible.

As a responsible employer, we always focus on the long-term survival of the company.

Our (investment) decisions are based on passion, commercial diligence and our social responsibility towards our employees and their families.