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Clever Diamond is changing.
Clever Diamond now presents itself in a clear and modern corporate design. Our appearance is fresher and more focussed than ever, in line with our mission:
‘Efficiency for the specialised trade through Clever Diamond products and services.’
In 2017, we decided to modernise the external appearance of Clever Diamond GmbH. This decision was motivated both by the construction of our new logistics centre and by the realisation that our old corporate design no longer adequately reflected the growing scope of our services and did not provide enough space for our mission.
With the revised corporate design, we are combining the modern with the tried and tested - an evolution rather than a revolution.
A few months ago, we significantly modernised our print area. The new corporate design, in particular our new logo, represents a further development of the previous appearance and is part of our comprehensive modernisation and digitalisation process.
The quarter circle of a diamond cutting disc remains the central element of our logo, but in a stylised and more concise form. Our new word-image brand thus combines the origin and future of Clever Diamond.
The colour scheme also shines in clear and concise tones that symbolise our goal: to be a strong and reliable partner for specialist retailers and to meet their needs in the best possible way.
The adaptation of our website is a further step in our modernisation process.
"MOVING THE WORLD WITH TOOLS"
Under the new brand slogan, we not only emphasise the high-quality tools that professional tradespeople can use to carry out their jobs efficiently, but also our diverse support for our specialist trade customers through customised services to optimise purchasing and sales processes.
For further information on our product and service portfolio, please visit the product range or services for the specialised trade sections.